A solid content strategy generates traffic. Inbound marketing captures and qualifies leads by converting them into loyal customers through emails, blogs, website content, etc. Inbound marketing improves the traditional sales funnel to enhance the buyer’s journey and increase business growth.
Content clusters or the topic clusters are a new concept in SEO content strategy that goes beyond just stuffing keywords in the content. Instead, a content cluster strategy uses topic modelling and interlinking of the pages internally to improve the user experience of your content and boost your search performance.
Unlike traditional marketing strategy, the SEO strategy follows an intent-based approach and focuses on topics rather than keywords, by creating content around one central topic – referred to as “Pillar”. The organized structure of pillar or cluster content helps to create a semantic relationship between each page and encourages each topic in your cluster to be pushed high in Google ranking.
Role of Content Cluster to Drive Digital Marketing Campaign
To rank high in google search, stuffing the content with the keywords will no longer give your content needed visibility. The search engine has become smart and so have the users. Generating the differentiated content which the user is interested in has become the biggest challenge today.
Marketers are slowly understanding the concept of topic modelling and data-driven content generation which will boost the overall awareness and thus sales of the product or service. The overwhelming amount of content received by users end up in the trash as it fails to engage the users.
Some of the benefits of a content cluster are:
MarXeed – Data-Driven Content Cluster to generate traffic and boost revenue
Data-driven tool MarXeed is focused on providing data to create and distribute meaningful and consistent content to attract and retain your target audience and ultimately drive profitable customer actions.
MarXeed talks to your CRM and not only generate traffic to the website with valuable content but also the experience is tailored towards the end customer.
MarXeed offers capabilities like:
SEO is evolving and marketers need to change with it. By adopting a more versatile approach, content strategy goes a long way. The multiple pieces of focused content addressing a given topic will outperform the ones with fewer and less meaningful content.